Advanced cooling technology and UPF 40+ sun protection help you keep your cool in the most demanding environments

Berkley PowerBait® Power Herring Lure Features

The new collection of Nomad Design HYDRA-X Series Tools are a premium range of purpose-built fishing tools

Designed by leading Japanese lure designer Hide Iimura

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Penn Ally II Offshore Big Game Rod Size:6' 1.80M Moderate Fast 50-80lb 1pce + Removeable Short Bent Butt Advanced cooling technology and UPFThe PENN Ally II Boat Conventional Rod has the power and durability you need for offshore saltwater fishing. PENN uses PacBay machined aluminum roller guides in key high stress areas to extend the life of your line by reducing friction. The incredibly tough tubular E glass rod blank with a solid glass tip withstands the strain of big, hard fighting fish, such as bluefin tuna! A non corrosive aluminum Seaguide HBS reel seat keeps reels firmly secured