so never compromise when it comes to purple shampoo

and restores its natural beauty

Comes with a complimentary Big Feckin Comb

after 1 application

shiny and manageable

Goldwell Elumen Play - Red 120ml curl so never compromise when itGoldwell Elumen Play Red 120ml ready to use true semi permanent color Elumen Play is a ready to use true semi Permanent color. No developer required. Lasts 10 15 washes. Recommended amount per application hair lenght: Short: 60ml Medium: 80ml Long: 120ml How to use: Apply Elumen Play onto dry, clean hair. When applying, saturate the hair with color for even results. Wear gloves. Process for up to 30 minutes without heat or up to 20 minutes with heat.